The Theory Behind Ranking Factors — Whiteboard Friday
by Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. …
audience engagement / Content / Link Building / Position Strength / Search Engine Optimization / Social / Social media / social media marketing (SMM) / TikTok / TikTok advertising / TikTok marketing / video / Video content
What you must know about TikTok for business
30-second summary: The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials …
Googlebot will soon speak HTTP/2
Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, …
AMP / E-A-T / Google / Google updates / image optimization / Industry / industry insights / Link Building / page experience update / Position Strength / ranking factors / Search Engine Optimization / SEO / SERPs / technical seo / the future of SERPs
Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?
30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they …
What Shifts in Product Demand Mean for SEO
Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed …
Sharing what we learned on the first Virtual Webmaster Unconference
The first Virtual Webmaster Unconference successfully took place on August 26th and, as promised, we’d like to share the main findings and conclusions here. How …
Baidu / censorship in China / China search market / Chinese search engines / in-app search / Industry / Link Building / Position Strength / Search Engine Optimization / SEO / WeChat / WeChat search
Are search engines dead in China?
30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with …
click through rates / domain authority (DA) / exact match keywords / Google / Keywords / Link Building / partial match domains / Position Strength / Search Engine Optimization / SEO / SERPs / Sponsored
Partial match domains in 2020: How to optimize and use effectively
30-second summary: Partial match domains refer to when your domain name has partially included the main keyword that you are trying to rank for. There …
How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization
Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the …
evergreen content / Google / Google SERPS / Link Building / Position Strength / Search Engine Optimization / SEO / SERPs / video / Video content / video content optimization / Youtube / YouTube guide
How to get your YouTube videos appear in Google’s video carousel
30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked …