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Measuring success with UTM tags
Have you ever wanted to track traffic to a website and monitor its behaviour but been unable to distinguish exactly which platform or campaign the […]
Analytics
Dwell Time & SEO: Does it Matter as a Ranking Factor?
Dwell time has been a topic of discussion within SEO for some time. It one of those unknown factors, along with CTR%, bounce rates, and […]
Want to reduce your bounce rate, but what does that actually mean?
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far […]
The best tools to get killer customer data (for free!)
Customer data is vital to the success of any business. It determines decisions and informs everything from PR campaigns to product launches and channel investment, […]
How to create an SEO strategy for website redesign and migration
A new guide, Best Practices for Website Redesign & Migration, outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign. It includes […]
Search transformation projects: Q&A with SAP’s Siddharth Taparia
At The Transformation of Search Summit next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will […]
How to improve SEO using data science
Gone are the days when a single tweak in the content or the title tag was able to get your site to the top of […]
Four tools your business needs for better metric reporting
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure […]
Five steps to deliver better technical SEO services to your clients
Taking control of a site’s technical SEO is both an art and a science. Take it from me — a content strategist guy at heart […]
Five search reports for ecommerce you can pull now to prep for Q4
Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and […]