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Four tools your business needs for better metric reporting
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure […]
Analytics
Five steps to deliver better technical SEO services to your clients
Taking control of a site’s technical SEO is both an art and a science. Take it from me — a content strategist guy at heart […]
Five search reports for ecommerce you can pull now to prep for Q4
Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and […]
Google + Amazon: Data on market share, trends, searches from Jumpshot
Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and […]
Guide to call tracking and the power of AI for analyzing phone data
Invoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and […]
Converting custom: Using analytics to optimize sales funnels
Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, […]
How to set up Google Analytics annotations to show Google updates
With Google releasing more information of when updates take place, you should see it as a good practice to highlight this information in your Google […]
Three tools providing actionable competitive research insight
Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as […]
Alexa.com adds more search tools to its competitive analysis
Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about […]
Traffic forecasting: Predicting potential return from the 87% of buyers who start with search
According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means […]