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How I got 80% open rate in my email outreach campaign
The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people […]
Content
Four visual design cues ecommerce marketers should use in 2019
Digital campaigns are all about visuals in today’s digital world. According to Deposit Photos on visual trends in 2019, “To get users to pay attention, visual […]
Five proven content formats to maximize link acquisition with digital PR
When it comes to link building using digital PR, it’s important that you start with the story. A great story can be told in many […]
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. […]
Why mobile first design is the only 2019 strategy that will work
Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. […]
Eight shortcuts to find long tail keywords (and how to use them)
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience […]
How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News […]
Conversation mapping: The new rules to win in search and content marketing
Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle […]
Ten reasons your SEO campaign isn’t working
The pursuit to keep up with the latest SEO trends has managed to overwhelm a lot of website owners and marketers in the digital sphere. […]
Lessons learned from launching 100+ content-led link building campaigns
Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links […]