content strategy Archives - Position Strength

Google advanced search: Six powerful tips for better SEO

by BusinessWebTeamJune 30, 2020

30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination …

Content creation guide: How to effectively think of SEO at every stage

by BusinessWebTeamJune 19, 2020

30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent …

Top five B2B digital marketing tips during COVID-19 times

by BusinessWebTeamJune 19, 2020

30-second summary: Review your channel mix to find new sources of traffic. Update your website messaging to show and understanding of the evolving situation. Monitor …

Five SEO content types to power and grow your business through 2020

by BusinessWebTeamJune 17, 2020

30-second summary: The convergence of content and SEO has happened and digital is next. Brands that produce quality content over quantity using insights to understand …

Chaotic communication: COVID-19 is rewriting our cultural rules of connection

by BusinessWebTeamJune 11, 2020

30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect …

Google trends in COVID-19 times and how to use them in your content strategy

by BusinessWebTeamApril 29, 2020

30-second summary: Google Trends can be an invaluable tool, as it helps to uncover opportunities for ecommerce brands, publishers, and local businesses. The real benefit …

How AMP technology can boost your content strategy

by BusinessWebTeamJanuary 21, 2020

AMP technology can help you boost your content strategy for 2020. Here’s how to get started today. It was back in 2016 when Google announced …

Long tail keywords: Why they matter so much in content strategy

by BusinessWebTeamNovember 22, 2019

If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate around what it actually means. …

Over half of searches on Google yield zero clicks

by BusinessWebTeamAugust 21, 2019

New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing. Next steps for search marketers Zero-click …

Ten ways to pump out a stream of great content without burning out

by BusinessWebTeamJuly 9, 2019

There’s always more content to write. Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas, and countless opportunities …