August 14, 2020

How audience insights can improve your campaign’s bottom line

30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas that you can target your …

Top five B2B digital marketing tips during COVID-19 times

30-second summary: Review your channel mix to find new sources of traffic.  Update your website messaging to show and understanding of the evolving situation.  Monitor …