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30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means …
30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of …
30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the …
30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter …
30-second summary: Digital marketing is not a quick-fix solution to gain momentum. It does not give you visibility overnight. If you are using digital marketing techniques such as search …
30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a …
30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas that you can target your …
30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just …
30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests. People who are …
30-second summary: Review your channel mix to find new sources of traffic. Update your website messaging to show and understanding of the evolving situation. Monitor …
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