August 4, 2020

Seven brand health metrics and how to measure them

30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter …

Guide: How to effectively incorporate customer journey mapping into your marketing strategy

30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a …

How audience insights can improve your campaign’s bottom line

30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas that you can target your …

Top five B2B digital marketing tips during COVID-19 times

30-second summary: Review your channel mix to find new sources of traffic.  Update your website messaging to show and understanding of the evolving situation.  Monitor …