August 4, 2020

Seven brand health metrics and how to measure them

30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter …

Guide: How to effectively incorporate customer journey mapping into your marketing strategy

30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a …

How to get more leads on Instagram: 10 Highly effective tactics

30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it …

How A/B and multivariate testing can skyrocket your social media conversions

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your …

Google advanced search: Six powerful tips for better SEO

30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination …