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Measuring success with UTM tags
Have you ever wanted to track traffic to a website and monitor its behaviour but been unable to distinguish exactly which platform or campaign the […]
Google Analytics
Want to reduce your bounce rate, but what does that actually mean?
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far […]
Converting custom: Using analytics to optimize sales funnels
Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, […]
How to set up Google Analytics annotations to show Google updates
With Google releasing more information of when updates take place, you should see it as a good practice to highlight this information in your Google […]
Why an SEO should lead your website migration
Change is a natural part of a business, particularly when it comes to your digital presence. The need to rebrand, switch up the CMS (content […]
Your new secret weapon for better and robust analytics
Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone […]
Digital marketing strategy guide for B2B industrial manufacturers
The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is […]
On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more
Is your landing page engaging your target customers? How can you increase ROI without increasing marketing budget? Both of these questions can be answered by […]
How to take advantage of the latest updates to Google Search Console
After testing the Search Console for more than a year, Google announced its release from beta last year. In the previous year, maybe more, Google […]
SEO case study: How Venngage turned search into their primary lead source
Venngage is a free infographic maker that has catered to more than 21,000 businesses. In this article, we explore how they grew their organic traffic […]