martech Archives - Position Strength

Hitchhiker’s guide to the end of the third-party cookie as we know it

by BusinessWebTeamMarch 24, 2020

Google’s planned cross-site tracking changes for Chrome are far from earth-shattering, and with a few safety checks, you should be good to go. Let’s take …

Search and the ecommerce holiday season: Capturing key moments that matter

by BusinessWebTeamDecember 3, 2019

Search is not static – people don’t consume media in silos – and those consumers demand answers and content in an instant. Customers want information …

Voice search ascending: Three areas that require your attention right now

by BusinessWebTeamDecember 2, 2019

By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from …

Your new secret weapon for better and robust analytics

by BusinessWebTeamMay 27, 2019

Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone …