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Instant-loading AMP pages from your own domain
Today we are rolling out support in Google Search’s AMP web results (also known as “blue links”) to link to signed exchanges, an emerging new […]
Mobile
How to optimize paid search ads for phone calls
There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that […]
User experience improvements with page speed in mobile search
To help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, […]
Why mobile first design is the only 2019 strategy that will work
Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. […]
Top trends to increase value for paid search spend
If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big […]
What can we learn from voice search in 2018?
A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry. Dubbed How Popular Is Voice […]
Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded […]
Mobile search and video in 2019: How visible are you?
Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a […]
Consolidating your website traffic on canonical URLs
In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although […]
Mobile-First indexing, structured data, images, and your site
It’s been two years since we started working on “mobile-first indexing” – crawling the web with smartphone Googlebot, similar to how most users access it. […]