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Video marketing tips and tools to boost your traffic
The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest […]
Mobile
Mobile Shopping Experiences: Native Apps or Mobile Websites?
In 2018, the number of retail mobile apps used by consumers doubled, with 67% having downloaded an app for a retailer on their smartphones versus […]
Mobile-First Indexing by default for new domains
Over the years since announcing mobile-first indexing – Google’s crawling of the web using a smartphone Googlebot – our analysis has shown that new websites […]
Digital marketing strategy guide for B2B industrial manufacturers
The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is […]
Progressive web apps (PWAs) for SEO: Benefits, stats, examples
The last couple of years have made a few things very clear. If you have a business online, you need to make it your business […]
Instant-loading AMP pages from your own domain
Today we are rolling out support in Google Search’s AMP web results (also known as “blue links”) to link to signed exchanges, an emerging new […]
How to optimize paid search ads for phone calls
There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that […]
User experience improvements with page speed in mobile search
To help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, […]
Why mobile first design is the only 2019 strategy that will work
Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. […]
Top trends to increase value for paid search spend
If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big […]