negative keywords Archives - Position Strength

Nine tactics to improve your PPC campaign performance in 2020

by BusinessWebTeamMarch 30, 2020

Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types. In …

Google Ads announce more changes to match types – Challenges and opportunities

by BusinessWebTeamSeptember 5, 2019

Google Ads has recently announced that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and …

Boolean search for social media monitoring: What to track, how to track, and why

by BusinessWebTeamAugust 13, 2019

If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show …

Effective Amazon PPC Management: How to get the most of a limited budget

by BusinessWebTeamAugust 2, 2019

To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own …

Five things to do on a small digital marketing budget

by BusinessWebTeamJune 13, 2019

When you have a smaller digital marketing budget, every dollar counts, and you often need to get creative to make sure your ads show where …