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The internet has transformed the way we view and experience the world. Nowadays, we use it for virtually everything, from making a phone call to …
The UK goes to the polls this week and the governing Conservatives have already made headlines for their online activities. Luke Richards dives into the …
We all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has …
If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019. If you are …
Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has …
Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are …
In the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their …
January saw the announcement of Bing Ads exclusively taking over management for Yahoo and AOL search ads starting in March. Oath had been renamed Verizon …
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords …
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