paid search strategy Archives - Position Strength

COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?

by BusinessWebTeamApril 28, 2020

30-second summary: Johnson & Johnson CEO Alex Gorsky has said that the COVID-19 pandemic is one of the most significant events ever experienced. Pharma search …

The best-kept secret to maintaining and defending the top spot with paid search

by BusinessWebTeamApril 7, 2020

30-second summary: Let’s admit it, the line between paid search and organic search is getting blurred. A lot of businesses simply assume that paying more …

Coronavirus and the paid search sector: How businesses are gearing up to come out the other side

by BusinessWebTeamApril 1, 2020

Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid …

Search specialist shares five ways to adapt your search strategy in uncertain times

by BusinessWebTeamMarch 27, 2020

The events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the …