search engine Archives - Position Strength

Interview with Lior Davidovitch, the founder of PUBLC

by BusinessWebTeamJuly 3, 2020

30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their …

New study: Majority of consumers are unaware of how search engines work

by BusinessWebTeamJanuary 22, 2020

As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92 billion in 2019 — new research …

Anchor text variations: Your key to link profile diversity

by BusinessWebTeamJanuary 14, 2020

Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers …

Search engine results: The ten year evolution

by BusinessWebTeamJuly 10, 2019

The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes …

Google bans adverts for anti-censorship sites in China

by BusinessWebTeamMay 8, 2019

Google has sported a rocky relationship with China for more than 10 years. While the company’s on again, off again approach to the Internet’s largest …

Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch

by BusinessWebTeamMarch 5, 2019

It has become something of a personal mission of mine to take some time to explore global alternatives to Google here at Search Engine Watch. This …

Conversation mapping: The new rules to win in search and content marketing

by BusinessWebTeamFebruary 26, 2019

Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle …