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Knowing where to start to make headway in the SERPs can feel overwhelming. Depending on your budget, resources, management structure and sign-off process you might […]
With just a little digging, you’d quickly find a number of debates online between journalists and marketing professionals regarding the quality of their pitches. Common […]
Digital PR is a discipline which is, in my opinion, still in the early stages of its evolution. Ever since the inception of SEO way […]
Imagine this: your rankings are down. Your impressions have been falling off for a few weeks, but you’re not doing anything differently. With the recent […]
I have been working in SEO for over 10 years, working client side and agency as well as freelance. An audit of a website is […]
International SEO has long baffled the digital community. After working in the industry for over 7 years, I cant begin to explain the amount of […]
Competitor research will always have a place in link building and content creation – but it isn’t always the answer to securing links. There are […]
Monopoly is known as a game of capitalism and SERP Monopoly is no different. The goal of this game is to acquire as many properties […]
Data-driven SEO is a worthy goal: the better the data from which we draw conclusions, the better our results. However, in the world of big […]
In an age of digital personalisation, tailored user flows, conversational search targeting and experiential search, it becomes increasingly easy (and commonplace) to focus so much […]