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How BERT can improve the quality of your traffic
Since Google’s recent announcement, the question everyone is asking is: “How can I optimize for BERT?” If you haven’t read another article on the subject […]
Search Engine Optimisation
Dwell Time & SEO: Does it Matter as a Ranking Factor?
Dwell time has been a topic of discussion within SEO for some time. It one of those unknown factors, along with CTR%, bounce rates, and […]
5 Ways to Avoid Website Redesign Failures
Website redesigns can become make or break moments for any in-house marketing team or external delivery agency. Many websites re-launches fail to meet stakeholder expectations […]
Is Google about to shake up real estate SEO?
For businesses to remain competitive online, they must recognise that their largest competitor is no longer their industry rivals, but rather Google itself. In recent […]
Why URL Redirects Are So Important to SEO and Your Website
A dive into 301 redirects for the less “tech savvy” First and foremost, following best practice when it comes to a redirect, whether that’s one […]
Proving that your SEO activity is paying off
The graph is showing a downward trend in organic traffic. The report to the boss is due in an hour. What’s the cause? Seasonality, changing […]
5 Different Types of Contribution to Get You Links
Original content contribution should form part of any strong backlink acquisition strategy. The key is to finesse your approach and only go after the opportunities […]
Data-Driven SEO as a Business Cornerstone
SEO can be hard to sell as a core business unit–but that shouldn’t be the case. Why? Because data-driven SEO draws from and contributes to […]
Beyond links: Lessons learned from a failed SEO link building PR campaign
For most, PR has become the most legitimate link building tactic for many global brands. After years of working in a digital marketing agency and […]
Knowing which lever to pull: Creating SEO strategies that deliver ROI
Knowing where to start to make headway in the SERPs can feel overwhelming. Depending on your budget, resources, management structure and sign-off process you might […]