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Nine types of meta descriptions that win more clicks
Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but […]
SEO
Seven reasons why your rankings dropped and how to fix them
Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden […]
New visual search innovations tap human emotions and biological buying triggers
There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we […]
A summary of Google Data Studio: Updates from April 2019
April was a big month for Google Data Studio (GDS), with Google introducing some significant product updates to this already robust reporting tool. For those […]
Local SEO for enterprises: Optimizing for the Local 3-Pack
Fifteen years ago, if a customer needed a hammer, they’d probably get out a phone book, look up “Hardware Store,” choose the hardware store closest […]
Study: How to use domain authority for digital PR and content marketing
For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz […]
Digital marketing strategy guide for B2B industrial manufacturers
The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is […]
Google bans adverts for anti-censorship sites in China
Google has sported a rocky relationship with China for more than 10 years. While the company’s on again, off again approach to the Internet’s largest […]
What defines high-quality links in 2019 and how to get them?
Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ […]
The evolution of SEO and the shift from point solutions to platform
In the practice of SEO, as in life, the only constant is “change.” Even the pace of change in SEO is changing. It’s accelerating as […]