July 6, 2020

How A/B and multivariate testing can skyrocket your social media conversions

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your …

How to plan your social media strategy for any business

30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms …

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. …