study Archives - Position Strength

Searchmetrics report: How Amazon and Google help each other

by BusinessWebTeamFebruary 17, 2020

Let’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of …

New study: Majority of consumers are unaware of how search engines work

by BusinessWebTeamJanuary 22, 2020

As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92 billion in 2019 — new research …

Yext researches what American customers are looking for throughout the year

by BusinessWebTeamNovember 25, 2019

Yext, the Search Experience Cloud company, released new research about American consumer search behavior during the past year. The data, drawn from a sample of …

Digital Agency Salaries & Compensation [Research]

by BusinessWebTeamAugust 15, 2019

Finding and keeping talented employees is one of the key struggles of every digital agency. A large part of staff attraction and retention is the …

Google Ads conversion rates by industry: How do you compare?

by BusinessWebTeamJanuary 4, 2019

Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your …