Two of the biggest continuum any business faces are how to rank high and how to maintain the ranking. Incidentally for both, you are indirectly dependent on search engines and hackers. However, the question is, for how long do you want to continue being dependent?
On one hand, you have both on-page technical best practices and off-page methods to enhance your ranking, while you can use encryption to fight cybercriminals.
Search engine optimization (SEO)
SEO for all intents and purposes shouldn’t be about only performing on-page technical best practices. You also need to come up with out-of-the-box ideas that will enhance your website’s visibilities.
In as much as social media is a means of communication, it shouldn’t ordinarily improve organic search rankings. But be as it may, you need social media platforms to share your content since your website alone cannot give you the required reach.
You need social media platforms to boost traffic to your site as well as to enhance the profile. While the business world is still grappling with whether Google looks at social signals when determining the rank of a web page, the fact remains that if a large number people are able to share your content on social media, then it’s expected that more people will link to it, and links are a hugely important SEO ranking factor.
On the other hand, Google according to an article, as of October 2019, Google dominated US search queries but Bing was also able to achieve more search in a fair share. This should be interesting to marketers because according to Bing, social media plays a role in today’s effort to rank well in search results.
Whether you are grappling with on-page technical best practices or off-page methods to increase your website’s visibility in order to enhance SEO and ultimately your ranking, the most important thing is ensuring that your website is up and running. One thing that can bring your website crashing faster than any other thing is the activities of cybercriminals.
As you plan to use social media to enhance your ranking, it’s important you know that cybercriminals earn nearly $3.25 billion per year violating social media. This is a good reason for you to consider encryption which is a surefire means of converting information into secret code thereby, hiding the true meaning.
The technology involved in encryption and decryption of information is called cryptography.
While your unencrypted data can also be referred to as plaintext, the encrypted one is known as ciphertext in the computing world.
You make use of encryption algorithms or ciphers to encode and decode messages. Before an unauthorized person can make any sense out of your encrypted message (if it is intercepted), such an entity has to guess which cipher you used to encrypt the message and also work out what keys were used as variables.
While it may sound outlandish to you, the simple truth is that the task can be very herculean and frustrating. This is why encryption has become such a valuable security tool.
The following are two of the best methods of encryption you can use to secure your website and enhance your SEO rankings.
1. End-to-end encryption (E2EE)
E2EE is a means of ascertaining that data being transmitted by you to another party cannot be viewed by an attacker that may probably intercept the means of communication. However, ordinarily using an encrypted communication circuit, as provided by Transport Layer Security (TLS) between the web client and web server software, is not always an assurance that you have an E2EE. The actual information you are transmitting must be by client software before being passed to a web client and decrypted only by the recipient.
Messaging apps such as Facebook’s WhatsApp and Open Whisper Systems’ Signal provide E2EE. It is also possible for Facebook Messenger users to get E2EE messaging with the “Secret Conversations” option.
2. Quantum cryptography
What could be more heartwarming than knowing that your website and social media account can’t be messed with? This is what quantum cryptography can do for you.
Based on the quantum mechanical properties of particles, your data is protected. The Heisenberg uncertainty principle postulates that the two properties you can use to identify a particle, both its location and its momentum, cannot be measured without changing the values of those properties.
This means that once you quantum-encode your data it cannot be copied and if an intruder attempts to access the encoded data, the data will change. Since you will be alerted by any attempt to copy or access the data the aim of the intruder is roundly defeated.
With encryption, you are secured from SEO spam-infected sites that typically redirect visitors to spam pages. The motivation behind this method for cyber attackers is simple – its ease.
One thing attackers won’t be able to do to your website is to gain access and steal your hard-earned SEO ranking as they consider it a big task to start from scratch to build up their own new rankings from the ground up. You are also protected from damages to your SEO rankings and brand reputation that will definitely lead to loss of traffic from SEO spam.
Access to your website for the purposes of SEO and comment spam which can be very tricky to detect is checkmated. Usually, hackers tend to inject spammy links on a website knowing fully well that they are visible only to Search Engines and visitors, whereas, you may not even be aware of it.
The end result would have been that malware will steal your domain authority and tarnish your reputation to boost their own.
Being an entrepreneur or a decision-maker, encryption is surely something you should get started with to safeguard your business from losing its reputation, credibility, and dollar bills. Feel free to share your queries in the comments section.
John Ejiofor is the founder and editor in chief at Nature Torch. He can be found on Twitter @John02Ejiofor.