Powering over 30% of all the websites existing over the Internet, WordPress has certainly come a long way since its release on 27 May 2003, by Matt Mullenweg and Mike Little. It’s 2018 and WordPress continues to grow, steadily yet magnificently.
And talking of the steady growth, the last decade has seen a surge in the importance that has been given to SEO. In order to make businesses discoverable, and in a pursuit to stay at the top of the search engine result pages (SERPs), individuals and brands are relying on SEO-powered website-building platforms.
WordPress is definitely one of the favorite choices. But the question is whether it is a good choice for accomplishing the SEO goals that you are trying to achieve, so let’s find out what WordPress has to offer.
‘Snap-at-your finger’ optimization
What makes WordPress a great choice for your SEO goals is its quick setup and configuration. Also, when you are logged in with your site’s dashboard and are actually filling in the SEO-powering fields of your posts’ editor, you can stay assured that things will not take a lot of time off your schedule.
If you are new to blogging, you will definitely take your own time to get used to the fields that prompt you to add the ‘Meta description’, ‘Tags and Categories’, ‘Meta Data’, ‘Keywords’, ‘Excerpt’, etc. Once you are there, optimizing will truly be a ‘click-of-your finger’ thing.
If you are able to save some time there, you will create much better content which is always a step forward in your content optimization journey.
Search-engine friendly URL
Otherwise known as permalinks, the chosen URL for your website posts is a crucial determinant of how search engines will perceive your content. If your URL carries the power keyword from your content, that is definitely an icing on the cake.
With WordPress, you can either choose to go with the generated permalink that is based on an ID number, or you can create your own URL. Just before you publish your post through your WordPress editor, you can choose to customize the permalink as per the summary of the post. This is a great SEO booster as the visitors as well as the search engines will be better able to understand what to expect before they even start going through the content of the post.
Super-powerful SEO plugins
If you know someone who is a WordPress fanatic, we bet that you have heard them rambling about how awesome WordPress plugins are. In the case of SEO, the development is similar.
The Yoast SEO plugin and the All-in-One SEO Pack plugin are the undisputed market leaders when it comes to WordPress SEO. Their premium versions offer a set of even more powerful features than the free ones. Here are some of the amazing features offered by the free versions of each of them.
- Lets you write killer content
- Full control over site breadcrumbs
- Snippet preview
- Google Preview
- Advanced XML Sitemaps functionality
- Canonical URLs
- Readability check.
- Fine tune your SEO optimizations
- XML Sitemap support
- Image XML Sitemap for Image SEO
- Google AMP support and Google Analytics support
- Advanced Canonical URLs
- SEO Integration for e-Commerce sites, including WooCommerce
- Automatic META tags.
Optimization served on a generous platter
Another great thing about WordPress being an SEO facilitator is its generosity when you are using its powerful SEO plugins. If you are just a beginner, you can still nail it down all by yourself through directives and tutorials provided. You can review website builders offered by other platforms to make a comparative study of the complexity of the tasks involved.
The very descriptive plugin functions help you figure out what goes where. If you bump up a rock, you can always head to the WordPress Codex to know more.
Auto-sharing features and plugins
To complement your SEO efforts through the dashboard, you need to make sure that you are marketing your website updates well and in a timely manner. This involves sharing these updates through your social media channels so that your followers can stay in touch and have an idea of whatever’s happening with your website and business.
However, with the abundance of social channels, manual execution of these updates can take up a lot of time. Additional plugins from the WordPress repository can help you auto-share your site updates with the audience.
Some of these Social media sharing plugins are:
- Sassy Social Share
- Blog2Social: Social Media Auto Post & Scheduler
- Revive Old Posts
- Social Auto Poster – Premium WordPress Plugin.
Speedy content turn-around
If you are a website owner or a blogger, you know that search engines rank websites that turn around content speedily or in a regular manner. WordPress has a simple yet powerful text editor that helps you to create killer content that is both engaging and informative. With plugins such as the Editorial Calendar you can schedule your content and SEO strategy well in advance.
Faster loading time
The most important element of an optimized website is its loading speed. If a website takes more than 2-3 seconds to load, a high percentage of visitors tend to abandon the site there and then. Even if you are doing everything as directed by your site’s SEO strategy and yet fail to take measures that make your website speedy, you are in for a huge loss. However, WordPress speed optimization plugins can help you resolve this.
WordPress also lets you download and configure SEO-friendly themes that have been optimized for speed and performance. Check out some of the best SEO-friendly themes for 2018.
With the pointers furnished in the blog post above, one can definitely arrive at the conclusion that WordPress is indeed a great choice for SEO. The way it has been developed and its open-source nature have helped the platform grow as an SEO-friendly website builder.
Lucy is an experienced developer at WPCodingDev.
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