Backing the Underdog: Six Areas Bing Has the Edge on Google
A Surprising Fact About Bing In SEO, we hang off of Google’s every word but rarely ever give mention to Bing, who dance along in […]
Google Shopping and how to capitalize on your new shop window
Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly […]
Six mistakes emerging brands make that affect their SEO
The internet is a cut-throat place for marketers. It’s never been easier to float a business and yet never been harder to market it. Theoretically […]
A guide to redesigning a website without affecting SEO
One of the biggest misconceptions among website owners is that SEO only needs to be done once. Unfortunately, this isn’t the case. Numerous fractions are […]
Desktop, Mobile, or Voice? (D) All of the Above – Whiteboard Friday
Posted by Dr-Pete We’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. […]
Facebook launches video marketing tool
My latest column looked at the future of video in relation to search. The piece inevitably turned to Facebook. I pointed to the trialling of new […]
15 AdWords PPC Tactics For Clicks & Mortar Businesses
Whilst pure-play online businesses are growing at an unprecedented rate, brick and mortar and local businesses need to up their game to compete and ensure […]
How to keep your ecommerce site error free
Due to the large number of pages involved, ecommerce sites can see striking SEO improvements when errors on those pages are addressed. Let’s talk about […]
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in […]
Writing SEO meta descriptions in 2018: best practice across mobile and desktop
Back in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included […]