Position Strength

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. […]

Posted by NeilCrist Every year, we publish an overview of all the upgrades we’ve made to our tools and how those changes benefit our customers […]

I have to give you bad news: there is no copywriting Holy Grail valid for all sectors and for all types of ads. Whoever says […]

When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This […]

Posted by Dom-Woodman Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy […]

The vast potential to create, interact and educate with augmented reality (AR) is quickly gaining popularity. In the past, AR gained media attention for simply […]

ClickZ, Search Engine Watch’s sister site, has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of […]

Appearing in local searches is something businesses need to be taking very seriously. The rise of mobile has made this concept even more prevalent. In […]

Posted by randfish When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off […]

We’ve previously covered HTML meta tags and meta tags and in some depth, but as with most things in SEO, it’s an ever-changing landscape and the […]