Struggling to get your business to rank high in serps? Every smart internet marketer knows that local SEO is another big thing in digital marketing.
The higher you rank in local search, the better your chances of attracting relevant customers to your business. So if you’re ranking low in local search, it’s a huge problem.
The good thing is that you can improve your local search ranking. One way to do so is by optimizing your content marketing for local search. Right here are there ways to incorporate local SEO into your content marketing:
1 ) Find Local Keywords
Whether it’s for local SEO or regular SEO, keywords still play a major role in content marketing. Key phrases will become the basis for your content. So you’ll need to begin by conducting thorough research on local keywords for your brand to target. Remember that the keywords need to be highly relevant to your business, and highly relevant to the city/neighborhood you’re targeting.
The best way to find possible keywords is through Google’s Keyword Planner. First, come up with one or more relevant keyword that will help you get ideas for other keywords. For example , if you’re a florist located in Baton Rouge, try using something like, “florist Baton Rouge. inch
Then enter that keyword into the Key phrase Planner to get ideas for high-ranking, local keywords relevant to your service and location. The tool will generate several ideas for local keywords, as shown in the screenshot below.
The Keyword Advisor automatically lists the keywords based on their importance to the original keyword you entered. You can also sort the results based on the amount of average monthly searches, or the amount of opposition.
Next, make a set of the best keywords, which are those which may have high average monthly searches, and low competition. Make sure all keywords on your listing remain relevant to your business, and the location(s) you’re targeting. This list will then form the base of your content ideas and topics.
2. Create Local Content
Using the set of keywords you created, start brainstorming ideas for keyword-optimized content. Your best wager is to create local content, such as local guides and lists. These types of content are relevant to the area you’re targeting, and can be created to suit your niche. You can incorporate the target keywords from your list into the content as if you’re writing it.
Varieties of Regional Content You Can create for Local SEO
Location-Specific Guides Relevant To Your current Market
This type of content is crucial, particularly if you’re selling products or services that require enables. Different states, cities, and even communities have different regulations for certain companies services. To improve your local search rank, develop content to help customers navigate those local regulations.
For example, if you own a garbage disposal service, you could provide visitors with useful tips regarding disposal regulations for certain types of trash. Or even if you sell furniture, you could guide readers through the process of recycling their old furniture, according to state/city/community regulations.
Home Bedding, for example, created a guide for how to dispose of old mattresses in Berkeley, Los angeles, and published it on the blog. Although the post isn’t exceptional, or keyword optimized, it may help give you some ideas about the types of location-specific guides you can create for your business.
“Best Of” And “Top 10” Lists Of Local Organizations
Promote local businesses that are related to yours business by creating a “Top 10” list, or “Best of” list. Write about local businesses that provide services, or sell products that resemble your own, but not in primary competition with you. Thus giving you a chance to create useful content for readers in your focus on location, while making the the majority of the high-ranking local keywords you’ve compiled.
Let’s say you’re a wedding planner, and you’re trying to target people who are planning a wedding in a specific location, like Grand Rapids, Michigan. You could compile a set of your preferred caterers, wedding photographers, bakers, florists, and so forth in Grand Rapids. Or, if you provide any one of those services, (catering, pictures, baking, floral arrangement), you might create a set of businesses that provide other wedding-related services in the region.
Gardenista, an online gardening resource, for example, published a set of the top florists in Greater london. This is a great way to boost your neighborhood SEO through keyword-optimized content, while promoting local businesses relevant to your niche.
Guides With regard to Local Seasons, Celebrations, Or perhaps Events
Climate and customs can vary a whole lot from spot to place, even within the same country, province, or state. As a result of dissimilarities in seasons, festivities, and events, people in specific locations experience unique challenges, and have particular needs.
To improve your local search rank, create content geared towards solving the specific needs and challenges of the people in your target location(s). For example, winters in Minnesota are between the harshest in the country. So if you’re focusing on people from Minnesota, you could provide tips and guides to help them get through the brutal winters.
Let’s say most likely a vehicle servicing company based in Minnesota. You could create content to help people prepare their cars for the freezing temperatures. That is just what AAMCO Minnesota did in one of their blog posts, from this article you can see below.
You could even get it a step further, and produce an entire series of tricks for ‘winterizing’ automobiles. For instance, you could write about engine maintenance in one post, and follow it up with windshield maintenance.